Consumer itineraries for Staffordshire

 

 

 

 

Enjoy Staffordshire wanted to create a set of itineraries that would promote the county to visitors locally, regionally and nationally. With colleague Katrina Kerr, Melanie facilitated two days of workshops to generate ideas. The result was a set of 15 one-, two- and three-day trips for different types of customer.

 

Melanie then followed up with desk research and telephone interviews to reboot the Staffordshire destination management partnership and create a strategic plan for the county. The plan was tested with stakeholders and became an agreed three year plan of action.

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“Melanie's expertise, professionalism, and ability to keep things simple, helped us move at pace to forge a stronger and dynamic partnership that is responsive to current national guidance. 

 

“Her ability to get under the skin of a destination, manage time effectively and understand the challenges of the client and our partners was incredibly impressive. Her passion for the visitor economy has helped to re-energise and focus our approach to recover and regrow an important employment sector in the county.”  

Charlotte Cain, Visitor Economy Partnership Development Manager at Enjoy Staffordshire.

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